Projects & Research | Prof. Dr. Gürcan Papatya

2012 – 2013 · Principal Investigator
Strategic Assessment of Marketing Myopia as a Tool for Business Transformation: A Study on Turkish Textile Enterprises

📌 Scientific Research Project supported by Higher Education Institutions 🌍 National
2002 – 2004 · Principal Investigator
Self-Managed Teams as a Synergistic Management Technique: Recommendations for Implementation at SDU

📌 Scientific Research Project supported by Higher Education Institutions 🌍 National
2001 – 2003 · Researcher
TOBB Regional Development Report: Western Mediterranean Region — Industry

📌 Union of Chambers and Commodity Exchanges of Türkiye (TOBB) 🌍 National
2000 – 2001 · Principal Investigator
Factors Affecting Job Satisfaction of SDU Academic Staff and Quality Person Development

📌 Scientific Research Project supported by Higher Education Institutions 🌍 National

— Research Interests

Areas of interest

Core research areas where academic output is concentrated:

Theory of business, strategic decision-making, strategic flexibility, strategy science.

Interdisciplinary studies, management technology, management literature.

Market orientation, entrepreneurial orientation, innovation capability, dynamic capabilities.

Strategic marketing intelligence, experiential marketing, brand management.

Learning organisation, intrapreneurship, family business.

Leadership, organisational culture, transformational leadership, management innovation.